Timehop is a time capsule of you (it's also an app for iOS and Android devices). Every morning you wake up with a fresh Timehop feed consisting of old photos and posts from Facebook, Twitter, Foursquare, Instagram, and your camera roll photos. Users can then share these past memories on any of their social channels.
The following is a collection of work created during my two months at Timehop as a user experience and visual designer.
Share Experience Redesign
The redesigned share experience offers a cleaner interface with a much larger thumbnail of the content, and an area that uses a smaller font size which creates plenty of room for including a personal message. Tapping on the thumbnail will display the full-size of the image, while tapping DONE will display the sharing options.
To create a streamlined experience the sharing options are now on their own screen giving the user one simple and final call to action. The icon on the bottom right will display the messaging screen if the user wishes to make any edits to his/her personal message.
Design System: Shared Content
When a user shares a memory from the Timehop feed it is placed in a template that uses an arbitrary size, and has little to no distinct branding or look and feel. So the product team decided to change this by creating a visual system designed around the mobile experience, and the Timehop brand.
The design is centered around the mobile device screen to maximize the viewing area of the shared memory. Branding is now displayed at the top along with a specific brand color that represents the year that memory took place. The message is displayed above a white background at a font size suitable for viewing in the mobile experience. At the top and bottom of the layout is empty black space specifically used for any Facebook/Twitter interface elements.
Share Experience Redesign
Design System: Shared Content (Instagram)
Design System: Shared Content (Twitter)
Design System: Shared Content (Facebook: pics, status update, and link)
Design System: Shared Content (Foursquare: check-ins and image post)
Chase Private Client
I was contracted by mcgarrybowen to pitch the CHASE PRIVATE CLIENT business with a new site redesign. The concept focuses on a high end and luxurious look and feel that mimics the CHASE PRIVATE CLIENT customer experience.
The concept was very well received by the CHASE, and it eventually lead to mcgarrybowen being awarded the business.
Not only was I the design lead for this concept, but I also played a key role in defining the user-experience and information architecture of the site.
We gave Wendy's fans a chance to design their own t-shirt for a chance to win $5k. 25,000 unique submissions, and 300,000 + visitors later, we had our winners.
As the design and user-experience lead, this was an extremely fun and challenging project to work on. Our main goal was to create a fun and simple application that would be an extension of the users imagination.
The most rewarding part of this project was witnessing all of the designs submitted by the users. Everyday of the contest our team was blown away by the creativity of the Wendy's fans.
Video case study
Where's the Beef
We designed five unique t-shirts that pay homage to the classic line “Where’s The Beef” and gave them away for free online. All fans had to do to get a shirt was experience Wendy’s values through fun games and videos. Within the first 5 hours of the site launching 50,000 t-shirts were given away to fans who were quick enough to grab them. Another 2000,000 + fans entered for a chance to win one of 3,000 shirts given away at random. An idea born in the digital space, Here’s The Beef not only influenced in-store signage but TV and out-of-home as well to create Wendy’s biggest campaign in years.
Video case study
NAPA Signature Car
To raise money and awareness to fight breast cancer, we let NAPA fans honor a loved one who is battling or has lost their battle with cancer by adding their name to the #56 NAPA NASCAR. Each name on the car equalled a donation made to fight breast cancer.
Video case study
The redesigned site walked visitors through a series of interactive stories that demonstrated the importance of Aflac and what it can do for its clients.
2010 Webby Award Winner (Insurance), People’s Voice Winner
To launch breakfast at Wendy’s we created a site that revolved around social media to spread the word about the fresh ingredients used to create Wendy’s signature breakfast items.
The anticipated release of the 2009 Maxima was a perfect blend of sports car and luxury sedan which lent itself to the telling of a story with two sides; thrilling and sophisticated.
The microsite guides users through a linear path where they can experience the two sides that give the Maxima it’s dual nature.. In between each story are close-up 360˙ pans around the car highlighting its unique details and curves
The Nissan Rogue is Nissan’s first ever cross-over vehicle. So what better way to celebrate a fun new car then with some fun and entertaining games.
The Rogue City microsite is a fully rendered 3D city where different districts through out house a game created specifically for the Rogue. As users maneuver from district to district, cut scenes that highlight a different feature of the Rogue are shown.
Xbox Special Delivery
How does Xbox reward gamers? Easy. With a fun online game where the prize is exclusive downloads and content. This site rewarded Xbox fans with daily giveaways by challenging them to land the army man on a moving target.
Xbox wanted to reward its email subscribers with free content and daily prizes and what better way to deliver the goods than with a pinata. Fans came to the site and broke the pinata to unlock the daily giveaway.
Wendy's Late Night
To promote that Wendy’s is open after hours, we created a mobile site that rewarded fans with a chance to win Wendy’s gift cards every time they checked-in to a Wendy’s that was open late.
Kettle Classics wanted an ad to place in the Anaheim Ducks yearbook promoting their sponsorship of the team. We went with a visual story rather than the usual copy treatment. By using the potato, Kettle Classics was able to talk about their affiliation with the hockey team as well as their use of only the finest natural ingredients.
Winner of the 2009 Summit International Award- Silver.