The Portfolio of Leroy Tellez

Leroy Tellez | UX Designer

citibike_Service Design & User Research

citibike ride is a service design concept for New York City's bike share program centered around a refillable physical card to unlock a bike. The card, which can be purchased at various retailers throughout the city works by allowing customers to purchase single rides instead of minutes, which is the current pricing model. By purchasing rides, customers from outside of the country don't have to deal with complicated pricing options, and they can even refill the card using the citibike app and website.

Packing concept for the citibke ride card

Packing concept for the citibke ride card

User journey

User journey