enlight is a smart desk lamp that enhances the reading experience for researchers, students and book lovers by bringing ebook features to printed books.
Insight: People love the tactility of printed books but have grown to love the features of eReaders.
"Nearly 70% of consumers say it is unlikely that they will give up on printed books by 2016"—LicenseDirect
Opportunity: Find a balance between the benefits of eBooks and the experience of reading printed books.
Not only does enlight offers all the benefits of eReaders (highlighting & defintions), it offers contextual encyclopedia definitions and other data, as well as image scanning.
- Extend the life of printed books
- Enrich the reading experience
- Enhance research capabilities