Wendy's_Branding & Visual Design
Wendy's was ready for a new look, and a new voice, so we designed five unique t-shirts paying homage to the classic line "Where's The Beef" and gave them away for free online. All fans had to do to get a shirt was experience Wendy's values through fun games and videos. Within the first 5 hours of the site launching 50,000 t-shirts were given away to fans who were quick enough to grab them. Another 200,000+ fans entered for a chance to win one of 3,000 shirts given away at random.
An idea born in the digital space, Here's The Beef not only influenced in-store signage, but TV and out-of-home as well to create Wendy's biggest campaign in years.